Frankly Speaking – Week 25 Update
Please accept this report to the end of week 25 [Sunday 22 June].
I apologise for the delay in sending this update to you and will try and be more disciplined in future. We completed packing on Saturday June 14 and since then our teams have been working on prioritising fruit movements and meeting vessel commitments. Along with general fruit movements our focus has been on clearing both hail affected fruit and the remaining G14 from the inventory. Both have taken a bit of effort particularly to meet “ship-by” rules but we have now largely cleared this hurdle. We have slightly higher early fruit loss in green as a result of this approach but hope that our remaining inventory will be more robust as a result. Early quality reports from the market are good as our fruit appears to have lesser problems than our industry compatriots so far – long may it continue.
Seeka will launch a new website tomorrow [Wednesday] and as part of that our growers will be asked to renew their logon. Our intention with the website is to provide more user-friendly and useful information for our key users. Our market research showed that people visit our website to search for a job, to get technical support or, for growers, to get to up to date information on their orchard or financial performance. Accordingly our team has focussed on these aspects in the new design. The website you will see tomorrow is only phase 1 – we have many plans for further developments.
Over the 8th, 9th and 10th of July we have arranged a series of “after 5” updates for our growers. These may be of particular interest as the aspiring Zespri director candidates will be present. Paul Jones, Doug Voss, Nathan Flowerday and Hilary Brick will all have an opp[ortunity to speak and be available to answer questions. If you are available please consider attending and I promise to keep the operations update to a minimum.
The statistics as at End Wk 25
Hayward
Seeka Packed: 17,054,522 trays Industry 69,798,811 trays [Seeka 24.4%]
Average reject rate: 17.69% Average size 33.12
Seeka fruit loss to date 0.09% Industry fruit los to date: 0.06%
In store 9,288,230 trays
On order week 26 638,561 trays
On order week 27 308,969 trays
Our teams have concentrated on clearing lines of fruit affected by hail and other high load out priority fruit. Time pool reporting will start next week.
Hayward Organic
Seeka packed : 975,494 trays Industry 3,565,431 trays [Seeka 27.4%]
Average reject rate: 24.52% Average size 35.33
Seeka fruit loss to date 0.00% Industry fruit loss to date 0.03%
In store: 423,131 trays
On order week 26 67,478 trays
On order week 27 36,059 trays
SeekaFresh Class 2 organic program has commenced and will be updated to organic growers at upcoming meetings. Time pool reporting from next week.
Hort16a
Seeka packed : 509,852 trays Industry 6,490,082 trays [Seeka 7.8%]
Average reject rate: 17.39% Average size 32.85
Seeka fruit loss to date: 0.03% Industry fruit loss to date 0.13%
In store: 198,152 trays
On order week 26 31,029 trays
On order week 27 23,415 trays
G3
Seeka packed : 1,114,829 trays Industry 10,732,064 trays [Seeka 10.4%]
Average reject rate: 13.36% Average size: 27.91
Seeka fruit loss to date: 0.44% Industry fruit loss to date 0.35%
In store: 265,724 trays
On order week 27 49,384 trays
On order week 28 69,392 trays
G9
Seeka packed : 176,823 trays Industry 1,806,363 trays [Seeka 9.8%]
Average reject rate: 15.21% Average size 31.85
Seeka fruit loss to date 1.29% Industry fruit loss to date
In store: 79,576 trays
On order week 27 zero trays
On order week 28 28,560 trays
Slow orders.
G14
Seeka packed : 116,410 trays Industry 936,622 trays [Seeka 12.4%]
Average reject rate 20.31% Average size 36.08
In store: 0 trays
Fruit loss 8.1% Industry fruit loss to date
We have struggled from the start with our G14 inventory this season..
Grower After 5 Sessions
Please feel free to attend any of the following “After 5” sessions. These start with hospitality at 5pm and commence at 5.30pm. We will give you an operational update and then a chance to hear from, and meet, each of the Zespri directorial candidates. The details are below but please contact Annie on 573-0303 so we have an idea of numbers for catering.
Tuesday 8 July – Seeka Main Road, Katikati
Wednesday 9 July – Seeka Oakside, Rangiuru Road
Thursday 10 July – Seeka Huka Pak, Totara Street.
Please note we have arranged the dates so that the Te Puke Golfers have no excuse for non-attendance.
New Website Launch
Our new website will launch tomorrow. This new site has a “growers only” area where you can access your own individual fruit and financial information. Our team will email your individual grower-specific logon to you shortly. If you have any issues please contact your Client Relationship Manager and they will arrange support [being the technical savvy people that they are].
Kind regards
Michael
Seeka Key
Contacts